Passion and buy in are choices we make. We choose to be passionate about some things and not others and we choose to buy in to some things and not others.

Passion isn’t project specific. It’s people specific. Some people are hooked on passion, deriving their sense of of self from the act of being passionate.

Perhaps your challenge isn’t finding a better project or better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.

Seth Godin, Linchpin: Are You Indispensable?, 92


What should you be passionate about now that you aren’t? Is it a job, your church, your marriage or something else? Maybe you need to work on being passionate for something again. You can will yourself to be passionate.

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