I remember being at a church where anyone who had an announcement could get up and share. Because people were giving their own announcements they all had to justify why everyone in the congregation should go to the the thing being announced. One time, I kid you not, the announcements went longer than the sermon!
Good announcements in church very rarely happen without thinking about how and what we are trying to communicate. In fact good communication doesn’t happen in church unless there is a lot of thought put into it. I have been helped in thinking through church communication by a book called Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales by Kem Meyer. Here are some pointers that I found helpful when thinking about announcements and communication in church:
“Stick to the facts. Don’t over-sell, over-explain or overcontrol. Just provide the information someone needs to self-sort and self-decide. People don’t need a page on the philosophy of each ministry, activity or event. They do need to know who it’s for, what it is, when it happens and how to get there or sign up.
Stick to the point. Start with the end in mind before you’re about to do something. If you know the purpose behind your letter, brochure, meeting, etc., it makes it easier for you to stay on track and focused. Otherwise, it’s hard to recognize your own excess. Do you want people to show up or respond? What are you asking them to do? If you can’t answer that question easily, they won’t be able to either.
Consider the crowd. Does your announcement (bulletin or verbal) apply to everyone or just a handful of people? If it’s not affecting the masses, it’s just going to land like dead weight. Don’t punish the crowd to keep a few people happy (even if they are the most vocal). Find a way to deliver your news in appropriate venues.”
What have you found works and doesn’t work for you in communicating to your church?
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